Promoting Your Store
So you’ve got your coloring store all set up — products uploaded, designs looking great, and everything running smoothly. First of all, congratulations! You’ve already done what most people only dream about.
But now comes the part that makes all the difference: getting people to actually visit your store and buy.
Don’t worry. You don’t need a huge following, a big ad budget, or a marketing degree. With the right tools and a little consistency, you can build steady traffic and even a loyal customer base.
Here’s a step-by-step guide (with love!) on how to get the word out and grow your store.
1. 🌐 Start with Social Media – It’s Free and Powerful
🎯 Facebook: Your Foundation
Facebook is still one of the best platforms to promote your store — especially if you’re starting out.
– Create a Page for your store (if you haven’t already).
– Post behind-the-scenes photos (like your workspace or new coloring ideas).
– Share tips on coloring, self-care, or creativity.
– Use Facebook groups (like coloring groups or digital product communities) to share your content – but don’t spam. Add value first, then mention your store naturally.
Invite your friends and family to like and follow. Don’t be shy – most people are happy to support!
📸 Instagram: Visual and Vibe-Friendly
Instagram is a great place to showcase your beautiful coloring pages.
– Share mockups, finished pages, or your product covers.
– Use hashtags like #coloringpages, #adultcoloring, #coloringcommunity, and niche ones like #bohocoloring or #holidaycoloring.
– Don’t just post — engage! Comment on others’ posts, follow accounts in the niche, and build real connections.
You can even make mini reels flipping through your pages.
📌 Pinterest: The Traffic Magnet
Pinterest users love visuals AND they love buying.
– Create beautiful vertical pins (Canva works great!) linking to your product pages.
– Organize boards around themes like “Cute Coloring Pages for Kids” or “Holiday Coloring Ideas.”
– Use keywords in your pin titles and descriptions so they show up in search.
– Be consistent. Pinterest grows over time, and once it picks up, it drives traffic passively for months.
🎵 TikTok: Easier Than You Think
You don’t have to dance on TikTok! Short videos or image posts can work just as well.
– Create slideshow-style videos showing off your coloring pages.
– Use trending music and text overlays like “Looking for stress relief? These pages help.”
– Add hashtags like #coloringtherapy, #digitaldownloads, or niche topics like #mandalacoloring.
You’ll be surprised how well TikTok’s algorithm works in your favor. It often shows your content to exactly the people most likely to buy.
2. 🛍️ Drive Traffic from Marketplaces Like Etsy
If you’re already selling on Etsy, you have a golden opportunity to turn Etsy customers into store customers.
Here’s how to do it strategically (and ethically):
– Add Your Store Link to Your Etsy Downloads
– Etsy doesn’t let you link directly in your product description — but you CAN include a thank-you PDF with your downloads.
Use that file to say something like:
“Want more coloring pages? Visit our full collection at [your store URL]!”
Bonus: Offer them an exclusive discount code as a thank-you gift.
Brand Everything
Use consistent branding — same store name, colors, and design style — across Etsy and your site. This builds recognition and trust.
Offer More on Your Store
List exclusive packs on your store that aren’t on Etsy, or offer bundles that are cheaper when bought directly. This gives customers a reason to visit your store next time.
Follow Up with Customers (If You Can)
If you ever get the chance to message a buyer or respond to a review, gently guide them to your store for future purchases.
3. 💸 Running Ads (When You’re Ready)
Paid ads can give you a boost, but don’t rush in without a plan. Here’s how to approach it wisely.
– Facebook & Instagram Ads
– Start with just $5–$10/day.
Create a simple ad: a scroll-stopping image (like your product cover) and a message like “Color your stress away. Instant download. Just print & relax.”
Target people interested in coloring, art, digital downloads, or stress relief.
Test 2–3 versions and see what gets clicks.
Always send people to your own site — not Etsy — so you can retarget them later.
💬 Final Tips from the Heart
– Be patient. Traffic builds slowly at first, then grows.
– Keep showing up. One post a day on your main social platform is enough.
– Celebrate small wins. Your first sale, your first Pinterest click — they’re all steps forward.
– Listen to your customers. Ask what they want. It’ll guide your next products and help you connect deeper.
You don’t need to be everywhere or do everything perfectly. Choose 1–2 platforms you enjoy, get good at them, and grow from there.
You’ve got this 💛
And if you ever need help – that’s what the tools and support are here for.
Action Plan
Your Simple Weekly Marketing Routine
You don’t need to do everything at once. The key is being consistent and choosing tasks you can realistically stick with. Here’s a simple weekly plan to help you build momentum.
✅ Week-at-a-Glance
Monday: Post one new product image or mockup to Facebook and Instagram.
Pin 2–3 vertical images to Pinterest. Tip – download the product image gallery from product page – they’re already made for sharing.!
Tuesday: Record or upload a short video (or image slideshow) to TikTok or Instagram Reels.
Wednesday: Post something personal or behind-the-scenes. Show your coloring setup or a work-in-progress image.
Thursday: Share a tip on stress relief, creativity, or fun ways to use coloring pages. These posts connect emotionally and build trust.
Friday: Promote a product. Share a carousel, pin, or short post that leads to your shop.
Saturday/Sunday: Relax — or repurpose! Take one of your posts and reuse it with a different caption or image.
💡 Bonus Weekly Tasks: Reply to any comments or messages.
Check Etsy orders and add your store link to your thank-you PDFs.
Create 1 new pin or social graphic using Canva.
Remember: It’s better to do a little each day than try to do everything in one weekend. Keep showing up!
Grow Your Store – Add Products, Add Value
The best way to grow your sales over time is to continue adding fresh, high-quality content to your store. New products give past customers a reason to come back, and they help you reach more people across different interests.
📦 What to Add:
– New coloring page bundles (themed by holiday, interest, age group)
– Mega bundles combining your best-sellers
– Freebie samplers (great for traffic!)
– Seasonal collections — like Spring, Halloween, Christmas
You don’t have to create everything from scratch.
💎 Need Ready-Made Content?
I’ve built a Resource Page just for you – packed with:
– DFY coloring page PLR packs
– Tools and training to create your own
– Monthly releases you can use to stay ahead
🔗 Visit the Resource Page to see what’s available!
These resources are designed to match your store and can help you stock up your products quickly — without compromising quality.
